:root{--ink:#201c19;--cocoa:#4a2f27;--terracotta:#a4482d;--terracotta-dark:#84351f;--sand:#f6efe6;--sand-deep:#eadccf;--cream:#fffdf8;--sage:#586b58;--line:#ded2c7;--focus:#1e6f78;--serif:'Newsreader',Georgia,serif;--sans:'Instrument Sans',system-ui,sans-serif;--muted-strong:#625b55;--ease-out:cubic-bezier(.16,1,.3,1)}
html{scroll-behavior:smooth}
body{overflow-x:hidden}
.skip-link{position:fixed;z-index:9999;top:.75rem;left:.75rem;padding:.75rem 1rem;background:#fff;color:#111;border:2px solid var(--focus);border-radius:.4rem;transform:translateY(-180%)}
.skip-link:focus{transform:translateY(0)}
:focus-visible{outline:3px solid var(--focus);outline-offset:3px}
.site-nav .nav-primary{color:#fff;background:var(--terracotta);border-radius:999px;padding:.66rem 1rem}
.site-nav .nav-primary:hover{background:var(--terracotta-dark);color:#fff}
.hero-refined{min-height:min(760px,calc(100svh - 76px))}
.hero-refined .wrap{display:flex;align-items:center;min-height:min(760px,calc(100svh - 76px));padding-top:4.5rem;padding-bottom:4.5rem}
.hero-refined .hero-copy{max-width:36rem}
.hero-refined h1{max-width:9ch;margin:0;font-size:clamp(3.35rem,5.45vw,5.25rem);font-weight:600;line-height:.91;letter-spacing:-.035em}
.hero-refined .hero-line{display:block;animation:hero-line-in 780ms cubic-bezier(.16,1,.3,1) both}
.hero-refined .hero-line-accent{color:var(--green-900)}
.hero-refined .hero-line-main{color:var(--ink);animation-delay:110ms}
.hero-refined .lede{max-width:31rem;margin:1.65rem 0 2rem;font-size:1.08rem;line-height:1.65;animation:hero-copy-in 650ms 260ms cubic-bezier(.16,1,.3,1) both}
.hero-refined .hero-actions{margin-bottom:0;animation:hero-copy-in 650ms 350ms cubic-bezier(.16,1,.3,1) both}
.hero-refined .hero-photo{overflow:hidden;animation:hero-photo-reveal 1s cubic-bezier(.16,1,.3,1) both}
.hero-refined .hero-photo img{animation:hero-photo-settle 1.25s cubic-bezier(.16,1,.3,1) both}
@keyframes hero-line-in{from{opacity:.15;clip-path:inset(0 0 100% 0);transform:translateY(.48em)}to{opacity:1;clip-path:inset(0);transform:none}}
@keyframes hero-copy-in{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@keyframes hero-photo-reveal{from{clip-path:inset(0 0 0 16%)}to{clip-path:inset(0)}}
@keyframes hero-photo-settle{from{transform:scale(1.045)}to{transform:scale(1)}}
.hero-actions .btn-secondary-light{background:#fff;color:var(--cocoa);border-color:#fff}
.hero-actions .btn-secondary-light:hover{background:var(--sand);border-color:var(--sand)}
.decision-engine{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(320px,.98fr);gap:4rem;align-items:center}
.decision-copy h2,.offer-copy h2{font-size:clamp(2.2rem,5vw,4.7rem);line-height:.94;letter-spacing:-.045em;max-width:12ch;margin:.7rem 0 1.2rem}
.decision-copy>p,.offer-copy>p{font-size:1.08rem;line-height:1.75;color:var(--muted);max-width:38rem}
.match-card{position:relative;border:1px solid var(--line);border-radius:1.25rem;padding:1.4rem;background:#fff;box-shadow:0 22px 60px rgba(52,32,23,.12);transform:rotate(1.2deg)}
.match-card:before{content:"YOUR HAIR MATCH";display:inline-block;font-size:.7rem;letter-spacing:.13em;font-weight:900;color:var(--terracotta);margin-bottom:1.2rem}
.profile-row{display:flex;justify-content:space-between;gap:1rem;padding:1rem 0;border-top:1px solid var(--line);font-size:.9rem}
.profile-row span{color:var(--muted)}
.profile-row strong{text-align:right}
.mini-routine{margin-top:1rem;padding:1rem;border-radius:.8rem;background:var(--sand)}
.mini-routine ol{margin:.65rem 0 0;padding-left:1.25rem;color:var(--cocoa);font-weight:700;line-height:1.8}
.offer-band{background:var(--sand);border-block:1px solid var(--line)}
.offer-layout{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(300px,.85fr);gap:3.5rem;align-items:center}
.offer-ticket{background:var(--cocoa);color:#fff;border-radius:1.1rem;padding:2rem;box-shadow:0 26px 65px rgba(52,32,23,.18)}
.offer-price{font-family:Georgia,serif;font-size:4.5rem;line-height:1;margin:.2rem 0 .8rem}
.offer-ticket ul{padding-left:1.15rem;color:#f2e8e1;line-height:1.75}
.offer-ticket .btn{width:100%;justify-content:center;background:#fff;color:var(--cocoa);border-color:#fff;margin-top:.8rem}
.guide-cover{width:min(1120px,calc(100% - 2rem));margin:-1.8rem auto 2.5rem;overflow:hidden;border-radius:1.1rem;background:var(--sand);box-shadow:0 18px 42px rgba(50,30,20,.12)}
.guide-cover img{display:block;width:100%;aspect-ratio:3/2;object-fit:cover}
.editorial-note{width:min(760px,calc(100% - 2rem));margin:-.8rem auto 2rem;padding:1rem 1.1rem;border:0;border-top:1px solid var(--line);border-radius:.75rem;background:var(--sand);font-size:.86rem;line-height:1.6;color:var(--muted)}
.editorial-note strong{color:var(--ink)}
.affiliate-required{width:min(760px,calc(100% - 2rem));margin:0 auto 1.2rem;padding:.8rem 1rem;border-radius:.45rem;background:#fff7e8;border:1px solid #ead9ad;font-size:.82rem;line-height:1.55;color:#554329}
.post .ph.has-img{height:auto;aspect-ratio:3/2;padding:0;overflow:hidden;background:var(--sand)}
.post .ph.has-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .35s ease}
.post:hover .ph.has-img img{transform:scale(1.025)}
.evidence-box{margin:2rem 0;padding:1.2rem 1.35rem;background:var(--sand);border-radius:.7rem;border:1px solid var(--line)}
.evidence-box h3{margin-top:0}
.evidence-box ul{margin-bottom:0}
.quiz-shell{max-width:920px;margin:0 auto}
.quiz-intro{text-align:center;max-width:700px;margin:0 auto 2.2rem}
.quiz-intro h1{font-size:clamp(2.5rem,6vw,5.6rem);letter-spacing:-.05em;line-height:.92;margin:.7rem 0 1.2rem}
.quiz-intro p{font-size:1.08rem;color:var(--muted);line-height:1.7}
.quiz-card{background:#fff;border:1px solid var(--line);border-radius:1.1rem;padding:clamp(1.2rem,4vw,2.5rem);box-shadow:0 18px 55px rgba(49,32,25,.09)}
.quiz-progress{display:flex;gap:.45rem;margin-bottom:2rem}
.quiz-progress span{height:5px;flex:1;border-radius:9px;background:var(--sand-deep)}
.quiz-progress span.active{background:var(--terracotta)}
.quiz-step{border:0;padding:0;margin:0;min-inline-size:0}
.quiz-step[hidden]{display:none}
.quiz-step h2{font-size:clamp(1.65rem,4vw,2.55rem);margin:0 0 .45rem}
.quiz-step>.hint{color:var(--muted);margin:0 0 1.4rem}
.option-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:.75rem}
.option{display:block;position:relative}
.option input{position:absolute;opacity:0;pointer-events:none}
.option span{display:block;height:100%;padding:1rem;border:1px solid var(--line);border-radius:.65rem;background:var(--cream);font-weight:800;cursor:pointer;transition:.2s}
.option small{display:block;margin-top:.25rem;font-weight:500;color:var(--muted);line-height:1.4}
.option input:checked+span{border-color:var(--terracotta);box-shadow:0 0 0 2px var(--terracotta);background:#fff8f3;color:var(--terracotta-dark)}
.quiz-controls{display:flex;justify-content:space-between;gap:1rem;margin-top:1.7rem}
.quiz-error{color:#a12620;font-weight:700;font-size:.86rem;margin-top:.8rem;min-height:1.3em}
.passport{display:none;margin-top:2rem;border:1px solid var(--line);border-radius:1.1rem;overflow:hidden;background:#fff}
.passport.visible{display:block}
.passport-head{display:flex;justify-content:space-between;align-items:start;gap:1rem;background:var(--cocoa);color:#fff;padding:1.5rem}
.passport-head h2{margin:.2rem 0 0;font-size:2rem;color:#fff}
.passport-stamp{font-size:.7rem;border:1px solid rgba(255,255,255,.5);border-radius:999px;padding:.45rem .7rem;letter-spacing:.09em;font-weight:900}
.passport-body{padding:1.5rem}
.passport-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:.75rem;margin-bottom:1.5rem}
.passport-stat{background:var(--sand);padding:.9rem;border-radius:.55rem}
.passport-stat span{display:block;font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);font-weight:800}
.passport-stat strong{display:block;margin-top:.3rem}
.routine-list{display:grid;gap:.65rem;counter-reset:steps;padding:0;margin:1rem 0;list-style:none}
.routine-list li{counter-increment:steps;display:grid;grid-template-columns:2rem 1fr;gap:.75rem;align-items:start;padding:.8rem;border:1px solid var(--line);border-radius:.55rem}
.routine-list li:before{content:counter(steps);display:grid;place-items:center;width:2rem;height:2rem;border-radius:50%;background:var(--terracotta);color:#fff;font-weight:900}
.passport-actions{display:flex;gap:.75rem;flex-wrap:wrap;margin-top:1.4rem}
.microcopy{font-size:.78rem;color:var(--muted);line-height:1.5}
.legal-wrap{max-width:820px;margin:0 auto}
.legal-wrap h1{font-size:clamp(2.5rem,6vw,5rem);letter-spacing:-.045em;line-height:.95}
.legal-wrap h2{margin-top:2.5rem}
.legal-wrap p,.legal-wrap li{line-height:1.8;color:#4b4541}
.sources-list{padding-left:1.2rem}
.sources-list li{margin:.65rem 0}
.founding-pill{display:inline-flex;padding:.4rem .65rem;border-radius:999px;background:#f8dfd2;color:#78301f;font-size:.72rem;font-weight:900;letter-spacing:.08em;text-transform:uppercase}
.offer-hero{background:var(--sand);border-bottom:1px solid var(--line)}
.offer-hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:3rem;align-items:center}
.offer-hero h1{font-size:clamp(2.7rem,6vw,5.8rem);line-height:.91;letter-spacing:-.055em;margin:.8rem 0 1.2rem}
.offer-hero .lede{font-size:1.1rem;line-height:1.75;color:var(--muted)}
.deliverable-card{background:#fff;border:1px solid var(--line);border-radius:1rem;padding:1.5rem;box-shadow:0 18px 50px rgba(45,28,20,.09)}
.deliverable-card h3{margin-top:0}
.deliverable-card ul{padding-left:1.15rem;line-height:1.8}
.waitlist-form{display:flex;gap:.6rem;margin-top:1rem}
.waitlist-form input{min-width:0;flex:1;border:1px solid var(--line);border-radius:.4rem;padding:.85rem 1rem;font:inherit}
.waitlist-form button{border:0;border-radius:.4rem;background:var(--terracotta);color:#fff;font-weight:900;padding:.8rem 1rem;cursor:pointer}
.locker-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem}
.locker-card{border:1px solid var(--line);border-radius:.75rem;padding:1.25rem;background:#fff}
.locker-card .num{font-family:Georgia,serif;color:var(--terracotta);font-size:2.2rem}
.medical-safety{margin:2rem 0;padding:1rem 1.15rem;border:1px solid #e6cfaa;border-radius:.5rem;background:#fff9eb;color:#574729;font-size:.9rem;line-height:1.65}
.footer-disclosure{max-width:55rem}
.event-consent{font-size:.72rem;color:var(--muted)}
.eyebrow{display:none}
h1,h2,h3,h4{font-family:var(--serif);letter-spacing:-.02em;text-wrap:balance}
p,li{overflow-wrap:break-word}
.sec{padding:clamp(4.75rem,7vw,7rem) 0}
.decision-engine{grid-template-columns:minmax(0,.96fr) minmax(19rem,.72fr);gap:clamp(3rem,7vw,7rem);align-items:center}
.decision-copy h2,.offer-copy h2{font-size:clamp(2.5rem,4.15vw,3.8rem);line-height:.98;letter-spacing:-.03em;max-width:13ch;margin:0 0 1.25rem}
.decision-copy>p,.offer-copy>p{font-size:clamp(1rem,1.25vw,1.08rem);line-height:1.72;color:var(--muted-strong);max-width:36rem}
.decision-copy .hero-actions,.offer-copy .hero-actions{margin:2rem 0 0}
.offer-hero h1{max-width:11ch;font-size:clamp(3rem,5.35vw,4.8rem);line-height:.94;letter-spacing:-.03em;margin:0 0 1.25rem}
.quiz-intro h1{font-size:clamp(2.8rem,5.2vw,4.7rem);line-height:.95;letter-spacing:-.03em;margin:.65rem 0 1.15rem}
.legal-wrap{max-width:760px}
.legal-wrap h1{font-size:clamp(2.65rem,5vw,4.25rem);line-height:.98;letter-spacing:-.03em;margin:0 0 1.25rem}
.legal-wrap>p:first-of-type{font-size:1.08rem;line-height:1.75}
.page-hero h1{font-size:clamp(2.1rem,4vw,3.15rem);line-height:1.02;letter-spacing:-.025em;max-width:22ch}
.prose{line-height:1.78}
.prose h2{font-size:clamp(1.65rem,3vw,2.15rem);line-height:1.12;letter-spacing:-.015em}
.btn,.pbuy,.mini-cta,.shop-card .shop-cta,.product-box .cta,.signup button,.waitlist-form button{min-height:48px;border-radius:999px;display:inline-flex;align-items:center;justify-content:center;line-height:1.15;transition:background-color .35s var(--ease-out),color .35s var(--ease-out),border-color .35s var(--ease-out),transform .35s var(--ease-out),box-shadow .35s var(--ease-out)}
.btn:active,.pbuy:active,.mini-cta:active,.shop-card .shop-cta:active,.product-box .cta:active{transform:scale(.98)}
.logo{min-height:44px;justify-content:center}
.site-nav a{display:inline-flex;align-items:center;min-height:44px}
.nav-toggle{width:48px;height:48px;padding:0;border-radius:50%;place-items:center}
.nav-icon{position:relative;display:block;width:22px;height:16px}
.nav-icon span{position:absolute;left:0;width:22px;height:1.5px;background:currentColor;transform-origin:center;transition:transform .4s var(--ease-out),top .4s var(--ease-out)}
.nav-icon span:first-child{top:4px}
.nav-icon span:last-child{top:11px}
.nav-toggle.is-open .nav-icon span:first-child{top:7px;transform:rotate(45deg)}
.nav-toggle.is-open .nav-icon span:last-child{top:7px;transform:rotate(-45deg)}
.sec-head .more,.page-hero .crumb a,.ck-link{display:inline-flex;align-items:center;min-height:44px}
.foot-grid a{display:inline-flex;align-items:center;min-height:44px}
.match-card{border:0;box-shadow:0 28px 70px rgba(52,32,23,.13);transform:rotate(.45deg)}
.offer-ticket{box-shadow:0 28px 70px rgba(52,32,23,.16)}
.quiz-card,.deliverable-card{border:0}
.editorial-note,.disclosure,.product-box,.ck-disclaimer{border:0;border-top:1px solid var(--line);border-radius:.75rem;background:var(--sand)}
.medical-safety{border:0;border-top:1px solid #dfc892;border-radius:.75rem}
.ck-card,.ck-card.sev-avoid,.ck-card.sev-caution,.ck-card.sev-info,.ck-card.sev-good{border-left:0}
.vs{gap:0}
.vs .ico,.qc .i,.sl .em,.cat-icon{display:none}
.ph:not(.has-img){position:relative;font-size:0;background:#eee7dc!important}
.ph:not(.has-img)::after{content:'Lush Fiber';font-family:var(--serif);font-size:1.05rem;font-style:italic;letter-spacing:-.01em;color:var(--green-800);opacity:.72}
.signup::after{content:'';width:10rem;height:10rem;border:1px solid rgba(255,255,255,.12);border-radius:50%;right:-4rem;bottom:-5rem}
.pbody .prow{display:grid;grid-template-columns:1fr;align-items:stretch}
.pbuy{width:100%;padding:.7rem .9rem;white-space:normal;text-wrap:balance}
.signup input[type=email],.waitlist-form input{min-height:48px}
.signup input::placeholder{color:rgba(255,255,255,.76)}
.offer-price,.locker-card .num{font-family:var(--serif)}
.cmp-wrap{scrollbar-color:var(--terracotta) var(--sand);scrollbar-width:thin}
.prose table:not(.cmp){max-width:100%}
@media(max-width:900px){.hero-refined{min-height:0}.hero-refined .wrap{display:block;min-height:0;padding-top:2.5rem;padding-bottom:3.25rem}.hero-refined h1{max-width:10ch;font-size:clamp(3rem,12vw,4.5rem)}.hero-refined .lede{margin:1.25rem 0 1.6rem}.decision-engine,.offer-layout,.offer-hero-grid{grid-template-columns:1fr;gap:2rem}.locker-grid{grid-template-columns:1fr}.match-card{transform:none}.decision-copy h2,.offer-copy h2{max-width:15ch}.site-nav .nav-primary{border-radius:0;background:transparent;color:inherit;padding:1rem}.passport-grid{grid-template-columns:1fr 1fr}}
@media(max-width:620px){.hero-refined .wrap{max-width:100%;margin:0;padding-left:1.5rem;padding-right:1.5rem}.hero-refined .hero-copy{width:100%;max-width:100%;min-width:0}.hero-refined h1{max-width:100%;font-size:clamp(2.65rem,11.25vw,3.15rem)}.hero-refined .hero-actions{display:grid;grid-template-columns:1fr;width:100%;gap:.65rem}.hero-refined .hero-actions .btn{width:100%}.option-grid{grid-template-columns:1fr}.passport-grid{grid-template-columns:1fr}.waitlist-form{flex-direction:column}.quiz-controls{align-items:stretch}.quiz-controls .btn{justify-content:center}.guide-cover{margin-top:-.8rem;border-radius:.7rem}.offer-price{font-size:3.8rem}}
@media(max-width:900px){.sec{padding:4.5rem 0}.decision-engine,.offer-layout,.offer-hero-grid{gap:2.5rem}.decision-copy h2,.offer-copy h2{font-size:clamp(2.35rem,7vw,3.35rem);max-width:16ch}.offer-hero h1{font-size:clamp(2.85rem,8vw,4.1rem);max-width:13ch}.site-nav a{min-height:48px}.nav-toggle{display:grid}.deliverable-card{margin-top:.5rem}}
@media(max-width:720px){.wrap{padding-left:1.25rem;padding-right:1.25rem}.sec{padding:3.75rem 0}.hero-refined .wrap{padding-left:1.5rem;padding-right:1.5rem}.decision-copy h2,.offer-copy h2{font-size:clamp(2.2rem,10.2vw,2.9rem);line-height:1;max-width:100%}.decision-copy>p,.offer-copy>p,.offer-hero .lede{font-size:1rem;line-height:1.68}.offer-hero h1,.quiz-intro h1,.legal-wrap h1{font-size:clamp(2.5rem,11vw,3.25rem);line-height:.98;max-width:100%}.hero-actions{display:grid;grid-template-columns:1fr;width:100%;gap:.65rem}.hero-actions .btn{width:100%}.pick-grid{grid-template-columns:1fr}.types{gap:.8rem}.locker-card{padding:1.15rem}.cmp-wrap{overflow:visible;border:0}.cmp{display:block;min-width:0}.cmp thead{display:none}.cmp tbody{display:grid;gap:.9rem}.cmp tr{display:block;padding:1rem;border:1px solid var(--border);border-radius:12px;background:#fff}.cmp td{display:block;width:100%;padding:.55rem 0;border:0;border-bottom:1px solid var(--border)}.cmp td:last-child{border-bottom:0}.cmp td:nth-child(2)::before{content:'Best for · ';font-weight:700;color:var(--green-900)}.cmp td:nth-child(3)::before{content:'Price · ';font-weight:700;color:var(--green-900)}.cmp .mini-cta{width:100%;margin-top:.6rem;white-space:normal;text-align:center}.prose table:not(.cmp){display:block;overflow-x:auto;-webkit-overflow-scrolling:touch}.signup{padding:2rem 1.25rem}.signup form{display:grid;grid-template-columns:1fr}.signup button{width:100%}}
@media(prefers-reduced-motion:reduce){.hero-refined .hero-line,.hero-refined .lede,.hero-refined .hero-actions,.hero-refined .hero-photo,.hero-refined .hero-photo img{animation:none!important;clip-path:none!important;opacity:1!important;transform:none!important}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.nav-icon span,.btn,.pbuy,.mini-cta,.shop-card .shop-cta,.product-box .cta{transition-duration:.01ms}}
@media print{header,footer,.quiz-card,.passport-actions,.signup,.affiliate-required{display:none!important}.passport{display:block!important;border:0}.passport-head{background:#fff!important;color:#000!important;border-bottom:2px solid #000}.passport-head h2{color:#000!important}.passport-stamp{border-color:#000}.passport-body{padding:0}.page-hero{display:none}}